How to Overcome Personal Barriers, Build Resilience, and Live a Flourishing Life.
Wednesday, March 4, 2009
Radio Ads - Tip 2
When there is a choice between a 30-second radio ad and a 60-second radio spot, opt for 60 seconds. You'll have twice as long to establish your "setting," sell your product, and repeat your phone number, three times. A 60-second radio spot does not cost that much more than a 30-second one.