Most customers are like Scarlett O'Hara....they'll think about buying your product or contracting your service "tomorrow." Our tendency is to deliberate, postpone, and delay...so what is the most effective way to counterbalance this? Impose a deadline.
Inject a sense of urgency into your ads, sales presentations, and marketing messages. Whether the message is "Act fact! Only 2 books left!" or "Prices are going up at the end of the month," create a deadline or an incentive to motivate people to take action now!
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Showing posts with label marketing tips. Show all posts
Showing posts with label marketing tips. Show all posts
Wednesday, June 17, 2009
Wednesday, April 29, 2009
Radio Ads - Tip 3
Identify sound effects. Since radio listeners can't "see" the action, and since many sounds are similar, be sure you set up the scene properly with narration or dialogue. If you're selling kayaks, you don't want the flowing river sounding like water running in a toilet bowl!
Wednesday, April 1, 2009
About Press Releases - 2
A few days ago I talked about writing a well-executed press release. Here are a few more guidelines to follow.
Tell the audience that the information is intended for them and why they should continue to read it. Deal with the facts and avoid excessive use of adjectives and fancy language. Don’t sell. A release which tries to sell or advertise will be “permanently filed.” Be factual, not promotional.
Provide as much contact information as possible at the top of the release and at the end: Event date, individual to contact, address, phone, fax, email, web site address. If photos are available, say so. Make it as easy as possible for media representatives to do their jobs.
The headline must grab the attention of the editor. It should summarize the information in the press release, but in a way that is exciting and dynamic.
Use quotes. I find that editors respond to my press releases because I structured it like a news story. If an editor doesn’t have to assign a staff writer to rewrite a press release, they are more likely to print it.
Hire a professional writer. They know the score and generally have good contacts with editors. A little investment can go a long way.
Tell the audience that the information is intended for them and why they should continue to read it. Deal with the facts and avoid excessive use of adjectives and fancy language. Don’t sell. A release which tries to sell or advertise will be “permanently filed.” Be factual, not promotional.
Provide as much contact information as possible at the top of the release and at the end: Event date, individual to contact, address, phone, fax, email, web site address. If photos are available, say so. Make it as easy as possible for media representatives to do their jobs.
The headline must grab the attention of the editor. It should summarize the information in the press release, but in a way that is exciting and dynamic.
Use quotes. I find that editors respond to my press releases because I structured it like a news story. If an editor doesn’t have to assign a staff writer to rewrite a press release, they are more likely to print it.
Hire a professional writer. They know the score and generally have good contacts with editors. A little investment can go a long way.
Saturday, February 7, 2009
Marketing Tips...
There's a marketing rule that you build your business first locally, then regionally, then nationally. Here are three steps to successful, small business local marketing:
1. Target your marketing efforts, beginning with the neighborhood level
2. Participate in community events and fundraisers to generate visibility and goodwill
3. Know your clientele. When possible, meet and greet your customers. Get to know them on a one-to-one basis.
Bonus tip: Share web site links with local and area businesses. This will increase search engine positioning for your web site.
1. Target your marketing efforts, beginning with the neighborhood level
2. Participate in community events and fundraisers to generate visibility and goodwill
3. Know your clientele. When possible, meet and greet your customers. Get to know them on a one-to-one basis.
Bonus tip: Share web site links with local and area businesses. This will increase search engine positioning for your web site.
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