Establish name identification early and often. Don't lose your listening audience by bombarding them with all kinds of random details before making a point. It's what newspapers editors call "burying the lead."
In a radio spot where you have 30 or 60 seconds to deliver your message. Give the name of the company, product, service, freebie or whatever you're selling/offering early in the spot. Then repeat it at least three times.
Follow the advice of speechwriters:
1) Tell 'em what you're gonna tell 'em.
2) Tell 'em.
3) Tell 'em what you just told 'em.
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